History of Swatch

Swatch Art Peace Hotel caught the attention of local media and culture vultures.

History of Swatch

Swatch Art Peace Hotel

Swatch Art Peace Hotel is the latest addition to the ever-growing entertainment scene on Shanghai Bund. Swatch Art Peace Hotel is a red-brick building bringing three concepts under one hood shopping, artist residences and an amazingly arty hotel.
Hotels nowadays operate as two separate businesses. The North Building, built as Sassoon House was originally housed the Cathay Hotel and is today the Fairmont Peace Hotel. The South Building was built as the Palace Hotel and is today the Swatch Art Peace Hotel. The two buildings both face the Bund, but are divided by the famous Nanjing Road, arguably the busiest street in Shanghai.
The main draw of the newly restored architecture is the artist residency program. Swatch Group -- primary investor in the art hotel -- invites a limited number of international artists to live and work in the building for free.
In addition to artist studios, the hotel houses four watch boutiques affiliated with the Swatch Group -- Breguet, Omega, Blancpain and Swatch. Boutique-style accommodation and food and beverage spaces occupy various floors.
The Swatch Art hotel's rooftop terrace has a stunning view of the Pudong skyline, and has become the city’s newest hot spot for al fresco drinking.
Three 40-square-meter guest rooms and four lavishly decorated suites (from 87 to 250 square meters) are currently in their final decorating stage, and are expected to open by the middle of 2012.
Each of the seven residences is referred to by the traditional names of Shanghai alleyways, such as Good Fortune, Joyful and Prosperity.
The main draw of the newly restored architecture is the artist residency program. Swatch Group has primary main investosr in the art hotel. Swatch Art Peace Hotel invites a limited number of international artists to live and work in the building for free.
Swatch Art Peace Hotel plays host to gifted artists from around the world who live and work for a limited time in apartment/workshops. The heritage facade and public rooms of the building have been restored to their original splendor, while the building also features boutiques.

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